Medeau is a London-based fragrance brand created for a new generation of conscious consumers.

We believe fragrance deserves the same level of care, scrutiny and innovation that has transformed the way we think about food, skincare, supplements and the products we use every day.

Beautiful scent should never come at the expense of better standards.

Having spent years immersed in health optimisation, longevity, consumer brands and entrepreneurship, we recognised that fragrance had been left behind in the wider wellness conversation.

We believe so strongly in Medeau's original vision that we took on the brand with a shared ambition: to redefine modern fragrance through thoughtful formulation, complete transparency and uncompromising luxury.

Tim has spent years helping people understand how the products we put in, on and around our bodies influence the way we feel, live and age.

Jo brings extensive experience building consumer brands, advising founders and investing in businesses that shape culture and change behaviour.

Together, we recognise a simple truth: while we have become more intentional about almost every aspect of our wellbeing, fragrance has remained one of the last categories to evolve.

Medeau exists to help change that.

We believe health is the new luxury. We believe exceptional fragrance and exceptional standards should exist together. Every fragrance we create is designed to be beautiful, thoughtfully formulated and made for modern living.

Luxury fragrance, built differently.

Jo and Tim xx